FREQUENTLY ASKED QUESTIONS
Login
Login using the URL: https://ssp.lmx.ai/login and login with the given username and password.
Please contact the LMX team to reset the password.
Please contact the LMX team to reset the password.
Dashboard
The first section as soon as you login gives the revenue the company has achieved, broken in 3 stages:
- Month to Date - Past 30 days
- Quarter to Date - Past 90 days
- Year to Date - Beginning of year to date
Users can also choose custom date range + Billboard to view the earnings from that billboard during the chosen time period.
View more takes users to a detailed representation of the earnings obtained from various clients & products. This section is broken down into three parts:
- Top Earning Client - Shows the total revenue obtained from each client through bookings
- Highest Proposal Generated - List of Total number of proposals generated per client
- Top Brand Performance - Gives the Top brands that have preferred billboards belonging to the user
User performance card on the dashboard gives the overall performance by the sales team. This card gives a count of the proposal, revenue and brand insights of the user’s company.
- Total Approved Proposals - Count of number of proposals approved.
- Total Pending Proposals - Total number of proposals that are pending approval/rejection.
- Total Rejected Proposals - Total proposals that have been rejected.
- Total Brands - Total brands that have been approached by the sales team
- Total Sales - Revenue generated by the internal sales team : Value of Bookings approved.
A ‘View more’ section is provided to show users a page which details the top performing users of that month and the performances of other users in that company.
- Top Performer of the month - # of proposals generated, Revenue achieved by the top performing user of the month is highlighted on this card
- Top User performances - Gives the total revenue generated by other users in the company
This section gives the quick insight into top performing billboards and the revenue generated from that billboard, segmented by classic and digital.
‘View more’ takes users to a listing page where they can view Classic and Digital boards sorted by maximum to minimum revenue earnings boards, giving the count of total proposals generated with that board and the total number of bookings made.
All Campaign
The Proposal Generated section lists the total number of proposals generated by all users in the company. Clicking on ‘View More’ navigates to the ‘Campaign’ page to display all Campaign details.
Bookings Confirmed section lists the total number of bookings made. Clicking on ‘View More’ navigates to the ‘Booking’ page to display all Booking details. Clicking on ‘Continue’ takes the user into the Proposal View page.
Audiences Dashboard gives the audience information found around each billboard that the user owns. Users can choose any billboard from the dropdown to view Audience information for that billboard.
Total Potential Views is the count of individuals estimated to be present in the screen/display exposure zone that had the potential to view the screen, while a view-ability condition exists.
Total Reach Achieved is the net (unduplicated) count of the defined universe of the audience exposed to the board.
The average number of times a unique individual had the opportunity to see the board during the given time period.
Cost per mille - Cost per mille, also called Cost per thousand, is a marketing term used to denote the price of 1,000 advertisement impressions. (Example - If a publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad).
Buyers can upload contents through the content hub in LMX.
The Content schedule will be sent to you with the booking order by means of an email notification.
You can reject the content and provide a valid reason for rejection.
You can delete the related image and upload a new image. Once an image is uploaded and saved, the system won’t allow you to delete it, hence it is strongly recommended that you review the POC images prior to saving.
Please leave your name, phone number and email address here with me. Someone from the LMX team will get in touch with you regarding this.
In such a case please inform us at sales@movingwalls.com. We will notify the buyer of the issue . Any undelivered spots should be compensated to the buyer in these cases.
Click on My Account and add items under the Brands & Products menu
Under All Campaigns, click on ‘Proposal Generated’.
Yes. All proposals are logged in the system under tabs depending on the status.
No, a booked proposal cannot be edited.
Yes. Click on ‘Continue’ to view the proposal. There is a ‘Download’ button which exports the Proposal as a .ppt file.
View any proposal and navigate to Proof of Play
Media Owners reserve the right to approve or reject content that gets played on their billboards or screens . If a Media Owner clicked the check box next to Approve, then all media submissions are gathered under the ‘Content Approval’ page. The Media Owner can then view the content and accept or reject.
Yes, content can be shared by clicking on ‘Share’ on any content on the ‘Content Approval’ page.
The reason is requested by the system because buyers need to be notified about the reason for content rejection by a Media Owner.
Overall Summary of billboard details and recently updated billboard logs are by default stored as reports under Standard Reports for Media Owners to download in Excel format.
My Account has an option to create and manage companies and sub-companies under the Manage Company option
Please leave your name, phone number and email address here with me. Someone from the LMX team will get in touch with you regarding this.
A Past date can be chosen for an existing client while creating a campaign.
Billboard
Billboards are standalone screens which are available for renting.
Classic is a static billboard which has been used for the purpose of advertising for a long period (ex. Bulletin billboards)
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds.
Transit billboard is out-of-home media typically attached or found on the outside or inside of public transportation vehicles such as buses, taxis, fleet and trains
A Network is a selection of billboards that are internally linked to each other and are often placed around the same geographical location (ex: Freeway divider billboards).
Street furniture is out-of-home (OOH) advertising that is affixed to street furniture using various displays often providing a public amenity and are positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic.
- Classic
- Digital
- Network
- Classic Street Furniture
- Digital Street Furniture
- Digital Transit & Classic Transit - Bus, Taxi, Train, Fleet
Go to the Billboards section, click on ‘Add Billboard’ and choose the type of billboard to enter the new billboard details.
Under the ‘Specification’ tab, select the format from under ‘Panel Format’ drop down while creating a Classic Billboard.
The system automatically populates the lat / long details when location is searched or a pin is dropped on map.
Transit type billboard is available under Classic and Digital Transit type billboards. Those billboards which are available along a frequently traveled route or fixed route are categorized as Transit Billboard such as bus, taxi, train and fleet.
Under the ‘Billboard’ section, select ‘Preferences’ tab. Here users can set preferences for every billboard type.
Yes. all billboards can be edited at any time by users by clicking on ‘Edit’ under Action tab or on View pop up modal.
Click on ‘Resolution’ next to No. of Screen on Specification Tab to enter panel dimension details like Height, Width and Size.
Enter the media player name in the Player Software field under the ‘Specification’ tab.
On the ‘Configuration’ tab while creating a new billboard detail, enter the ‘Start’ and ‘End’ time of the digital billboard.
It is any type of content that cannot be played on the screen.
Media tab under any Billboard detail allows a user to upload photos by drag and drop or browse from system methods.
No, it is not mandatory to provide License details of the billboard. You may click on the next tab to skip this.
While creating or editing a Billboard, under ‘Configuration’ tab, use the screen start time and end time with correct AM/PM settings.
No, Spot Duration is the specific content duration for each spot. The value should be entered in seconds.
This is required to measure the maximum number of buyers that can schedule that billboard any given day.
Spots reserved is the number of spots the Media Owner agrees to reserve for sales coming through LMX. (if applicable)
The Media Owner can set the days of operation on ‘Configuration’ page by checking the boxes applicable according to the days of the week that the billboard will be operational.
Click on Rates while editing a Billboard, scroll down to see the hourly break up and enter each day-part’s pricing.
Yes. While setting the price under the ‘Rates’ tab of any billboard, choose a Buyer from drop-down. After choosing a buyer, a date text box shows up for the user to pick an expiry date of pricing.
Yes. The Media Owner can modify the auto populated 3 months, 6 months and/ 12 months discount %.
While adding billboard in “Rates” page able to add Multiple buyer and setup Standard Rate, Selling Price and Price for Location Media Exchange can all have different values as desired
Please leave your name, phone number and email address here with me. Someone from the LMX team will get in touch with you regarding this.
Please leave your name, phone number and email address here with me. Someone from the LMX team will get in touch with you regarding this.
To avoid such issues please update the billboard as ‘Not Available’ in the system. Should the booking be done via the Moving Walls platform, the system will automatically capture the transaction.
Billboard details such as billboard specifications, photos and price are exposed to the DSP.
Yes. LMX allows Media Owners to view and schedule pre existing clients on the Billboards page under Actions tab. Click on the 3 vertical dots and choose the ‘View’ option to view the billboard details.
In this case the buyer will be allowed to choose the number of spots / days within the minimum and maximum range provided by you. The pricing will be calculated on a spot basis as well.
You can go to My Account from the profile menu and add users by clicking Manage Users options. The number of users that can be may be restricted depending on your contract with Moving Walls.
Contact LMX team for import billboard template. Then, go to billboard dropdown, select import billboard to upload all your inventory.
Yes. We provide comparison of details of billboards by adding a maximum of 3 billboards to compare. Click on the 3 vertical dots under the Action tab and select ‘Add to Compare’.
A digital billboard can have more than 1 panel within which there could be multiple screens installed. This section allows the number of panels available within a specific billboard to be entered.
The Lead time is the number of days a Media owner requires in advance before a campaign is planned on his billboard
Spots per hour is the number of spots the Media Owner commits to playing per hour for a single client.
The Number of Clients per Loop is the maximum number of clients the Media Owner can accommodate for this particular screen.
It is the content duration for each spot. The value should be in seconds.
When you click on view specific billboard, can view that specific billboard revenue under utilization stats.
Under the ‘Billboard’ section, select ‘Preferences’ tab. Here users can set preferences for every billboard type.
Yes. all billboards can be edited at any time by users by clicking on ‘Edit’ under Action tab or on View pop up modal.
Only the media owner can view the billboard.
Yes. under the ‘Media’ tab, users can set a primary picture by clicking on ‘Assign’.
Importance of entering state and district is when we apply filters on the billboard list.
Yes. We provide a draggable billboard icon on the map to pinpoint the exact location of the billboard.
Yes. you can set it using toggle bar of “content approval”
Glossary
This is Number of times a unique person passes by the billboard during a campaign.
Cost per mille (CPM) is the cost an advertiser pays for one thousand audience views.
POP is Proof of Play. A Media Owner can submit media files for Buyers to view as proof that campaign is running or has run successfully on the selected billboard.
“Programmatic” Advertising is a machine to machine automation of advertising transactions. This typically involves machine learning decisions and both biddable and non-biddable inventory, but currently relies on human input to create rules for both the buy and sell-side.
Preferred Deals allow you to negotiate a non-guaranteed campaign. A price (minimum CPM) and terms for a digital billboard are finalized in the proposal. All details are captured in MAR, simplifying sales and reducing the potential for human error.
You can negotiate terms via your chosen DSP by sending a proposal between you and the media owner until you're both satisfied. Once finalized, you have an initial or "preferred" opportunity to bid on that inventory at the negotiated CPM floor price. If the buyer opts not to secure the inventory or fails to bid above the negotiated CPM floor price, you may lose the impressions.
A programmatic guaranteed deal is where the buyer directly buys inventory from the publisher. The buyer agrees to buy a fixed number of impressions, and the publisher agrees to deliver the exact amount of impressions for a guaranteed or agreed price.
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